Step back
to leap forward
We are an insight and idea driven
strategic design consultancy.
Recent work

Customer research, Brand strategy & identity, Service design, User experience design
SANE: Ground-breaking change for people with complex mental health

Digital transformation, Design system
Department of Health (Tasmania): Right care, right place, right time

Digital transformation
AIATSIS: Celebrating cultural resurgence through a new website experience

Discovery research, Brand strategy, Brand identity, Brand roll out
Department of Health: An open door for mental health

Website transformation and design system
Queensland Health: Healthier, Happier Queenslanders

Experience and product design
NSW Department of Premier and Cabinet: NSW Government Digital Design Guidelines
Who we are
Folk is a multidisciplinary team of strategically-minded researchers, designers and technologists.
Founded in 1996, we work locally and internationally from our converted chocolate factory HQ in Sydney’s inner west.
Our impact
We help businesses, government teams and not for profit organisations navigating significant change or seeking to transform.