About Department of Health – Head to Health
In 2020 the Australian Government commissioned eight pilot mental health centres across Australia to begin shaping a new open door to mental health for all Australians. With the ambition to open a comprehensive network of services across Australia within the next few years, the centres needed to become a distinct new presence in the primary health care landscape.
For thousands of people experiencing mental health challenges across Australia every day, finding the right support services can be confusing and time consuming. Compounding their state of distress. And traditional health environments (like a hospital Emergency Department) aren’t designed to support mental distress and can worsen the experience of seeking help.
We helped to define and create a national brand, strategy and design, with local connection for the centres. “Create time and space” resonates with the short-term mindset people with lived experienced described to us. To disperse distress, a single step forward, clarity but not resolution. Emotionally driven. To project an open feeling. Pause. Calm. Guidance.