Showcasing culture, celebrating heritage
AIATSIS preserves a growing collection of over 1 million items encompassing films, photographs, audio recordings, art and artefacts, printed and other resource materials.
To help guide decision making, a series of design principles and brand personality traits were co-created by Folk, 33 Creative and AIATSIS. These principles focused on highlighting the content, simplifying the user experience and ensuring the distinct brand aesthetic was communicated too.
Folk’s approach to the user interface design showcases AIATSIS’ rich collection of content in a simple, accessible way. As a result, the design elevates the written and visual content whilst making it much easier for people to use and explore.