Deloitte Consulting is the leading and largest consulting firm of its kind. Its offer and service offerings are second to none.
Audiences hear what they see, however. How it presented that position did not reflect its standing. Its suite of offerings appeared disconnected and everyday. Ordinary, not extraordinary. Following, not leading.
A new strategic approach to its service offerings required a new creative expression, befitting its global stature.
As such, Deloitte asked us to create a distinct and consistent suite of icons for all its new Offerings Model.
In total, we created 26 icons: one Hero; five Portfolio; and 18 Offerings.
‘Building a lasting future’, was the organising idea behind the Consulting offer.